NFL Asks Halftime Acts to Pay for Privilege of Super Bowl Exposure
In the United States of America, each year the Super Bowl is practically a national holiday.
Everyone gathers around a TV, cheering and jeering at plays and bad calls. Even more notable than the actual football game itself, is the ultra-famous halftime show which, granted, a good portion of the audience is purely there for.
While last year there was heavy discussion over the Super Bowl commercials to be played, the new hubbub comes from the NFL deciding whether or not to ask for compensation from the artists playing the gig. An article from Yahoo! Sports says, “Last year, Bruno Mars and the Red Hot Chili Peppers were onstage for about 12 minutes. With commercial time valued at $4 million per 30-second slot, that’s nearly $100 million worth of publicity for a band.”
The halftime show is a coveted slot for any artist. The Super Bowl halftime slot has been filled by numerous mega stars like U2, Beyonce, The Rolling Stones, Aerosmith, and Prince. Many halftime shows have gone down in infamy, like Janet Jackson’s wardrobe malfunction or The Red Hot Chili Peppers not even playing their own music. The NFL has narrowed this year’s Super Bowl halftime performers down to three: Coldplay, Rihanna, and Katy Perry.
Now the question is, are this year’s artists willing to pay for their incredible exposure?