In the Media

Nike – Tech Footwear Innovations


Image credit: news.nike.com

Nike a few months back had unveiled their next phase on their footwear product which they are calling the “Era of Personalized Performance”.

After years of going from brainstorming the idea of a self-lacing shoe to many prototypes and multiple trials, we will finally get the chance to experience and potentially purchase a pair.

The HyperAdapt 1.0 will be available in a few selected Nike retail locations across the United States, starting on the 28th of November. For those lucky enough to be near one of those locations, know that an appointment has to made to try and purchase your perfect pair of HyperAdapt 1.0.

However, Nike doesn’t just stop there. There are other upcoming products to satisfy many of their costumes’ different needs.

It may be a fact that these new products were made with different athletes in mind, but many of us common folks and workers who spend many hours walking and standing on their feet will certainly enjoy these new features.

More detailed information about the HyperAdapt 1.0 and the other new footwear products can be found HERE.


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